Fluency with social-media platforms (Facebook, Twitter, Instagram, LinkedIn, YouTube, TikTok, etc.) and prior experience with e-mail production using a platform like Mailchimp required.Directly related web and social-media experience required-preferably in a news organization.Demonstrated success with growing a following, preferably in a news organization.Identifying and attending industry-related conferences, courses, and seminars.Working with the Creative Marketing Director to promote business and fundraising initiatives such as special sections, new premiums, end-of-year campaigns meeting regularly with business staff to strategize (attending monthly business meetings).Advising HM writers and editors on social strategies and ways to increase their individual social presence and hosting workshops to educate staff on strategies and best practices.Leading HM digital strategy committee, reviewing strategies, implementing best practices, and regularly reporting on analytics for all platforms.Developing strategies for testing medium and message, updating best practices for engaging audiences on social and email platforms.Finding new ways to talk and engage with HM readers online, and monitoring social channels for trends and user feedback. ![]()
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